The Internet Corporation for assigned names and numbers, or ICANN, recently announced that they want to sell new domain names for over $ 185,000 exhibition. Domain name with the Registrar who shall be deemed costs less than $ 10 per year. But the name of ICANN wants to sell go much further than the standard .com, .net, and. org. the new domain name are listed at the top level generic (gTLD) areas.
Name of domain-marke.
These extensions can companies, a variety of domain. fire. For example, Coca-Cola has a variety of areas released. coke or DuPont to claim a name. dupont for the company and certain extensions of his later trade marks. To obtain a domain name, must the organizations go through a rigorous application process, which began on January 12, 2011. The application fee is $ 185,000.
Declaration of ICANN
The Chairman of the Board of Directors of ICANN has publicly in a statement that these movements as a new era of the Internet, which will mark the beginning of the next generation of creativity and innovation. There are however, many people disagree and think it’s a useless market. The opposition sees this as a scheme to make money.
Forrester Research study
In a recent survey, which this change as responsible disruptors of marketing by Forrester Research and extremely skeptical or if users will be the new name. Many experts, that large companies their brands of domain name extensions will immediately draw despite the thrill of managerial functions.
Company, the acceptance of the idea.
Several major consumer electronics companies have announced general use interim plans to acquire and TLD. For example, will a Canon for. canon and Hitachi. hitachi use. Domain name company, Melbourne IT digital brand services closed with more than 200 companies around the world have been in contact to strategies for use with this brand. Specialists of marketing B2B is approximately 35% of these companies.
The main brand name
There are a lot of ideas for the use of a domain name-brand … It can be applied to the primary and sub-brands. Melbourne IT digital brand Services said that 92 percent of these companies produced brand gTLD want to use with its main brand, while 8% for a data or brands to use.
It is an interesting topic for discussion. Since. fire new extensions on the market, there is always a point of view against it. Once the idea is to agree, but it would be effective. The only way to learn the benefits of extensions is by surveying customers and users of the Internet in the future.